“ inevitable because there’s a market advantage to having a product that’s differentiated by its green properties,” says Caleb Crow, the Energy Conservation Manager of the Office of Energy and Sustainability at Austin Community College. A spin on the word “whitewashing,” the act of concealing unpleasant facts about a person or organization, greenwashing is the act of disguising products and services as “green” or “eco-friendly” when in fact they aren’t. A certain marketing tactic called “greenwashing” makes it difficult to tell what is or isn’t environmentally friendly. From Hydro flasks and Kånken bags to reusable metal straws, numerous products have been advertised as being “green” when in fact that is not always the case. As talk about climate change continues, we have seen a trend of companies within the last decade that market their products to be environmentally conscious. In August, 16-year-old Greta Thunberg traveled to New York to attend the UN Climate Action Summit. 2019 has been a relevant year for the green movement.
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